And recently we have seen a slew of print ads, TV placements and almost everything in between for Sands, a casino based out of Bethlehem, Pennsylvania.
A casino in Bethlehem, is that right?
If you were about to open a spanking new casino, would you name it house of meat? Would you name it after the birthplace of David? And spend serious money, $743 million ?
What were they thinking? Let's open up a place where people throw away some money and establish it in a city called Bethlehem and actually promote with the name Bethlehem intact? That should bring in a lot of people.
That's two off the target demographics. Awesome!
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